A recent study showed Americans are increasingly requesting Latin and Tex-Mex style foods at restaurants. According to Datassential, a restaurant-menu consultancy company, Mike Kostyo (the “trendologist”) analyzed 2022 menu data and found that customers had moved away from traditional Italian offerings. Trend analysis revealed that customers tended more towards spicier selections, such as tacos and birria (Mexican stew) or Asian food. And preferences have changed beyond purely food — according to a recent Forbes article, Tequila sales are outpacing vodka; recently the Margarita was the top selling cocktail in the US.
One interesting piece of trivia, Florida is the only US state where vodka remains more popular than Tequila. Tequila is gaining in popularity however, even in Florida “the vodka hold out” state. As demographics change, so does individual tastes. What one drinks and consumes may be a reflection of geography, background and/or culture. Something to consider when deciding what to order whilst dining out. More information on this topic may be found at Axios.com
